Domain Name Storming

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Today I’m going to go over again the qualities of a good domain name. I will list 5 qualities but will digress and look really a bit deeper over one of the qualities that I list.

5 Qualities of good domain name.

1. The domain name is descriptive of your service or product.
2. It is much better if the name includes your keywords.
3. Choose a .com domain first then park the other extensions.
4. A short name is better than one that is long and ugly like mine.
5. It is unique and does not infringe on other trade mark names.

Let us now look more closely on the descriptive quality.

To achieve this let us do a small activity – what I’d call "domain name storming"

Grab a pen and piece of paper.

Now, start by writing any word or phrase that you think of that describe your product or business.

• What product or service do you offer?

• Who are your current customers?

• Who is your primary target market?

• How do your clients/customers describe you?

• What feeling does your product/service leave on them?

You might want to talk to your customers, friends, take a survey use your thesaurus to derive more accurate answers or get more ideas as to how others describe your business.

Carry out your "domain name storming" activity and come up with as long a list as you could possibly have. I would point out that at this point try as much as you can to only use human raw intelligent to combine this list. (Use of software and keywords will come later)

On my next post we will look at how to do a keyword research for your product or service. We will then see how you can combine your keywords with your raw research in order to come up with a good domain name.

Till then, have a good day.