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As more and more users are turning to the search engines for more information after seeing offline advertisements, it is important to have your website rank highly in the search engines. Your site will see a lot of referral traffic from the major search engine such as Google, Yahoo and MSN Live as long as it is maintained correctly. However, there are some instances when you have to risk losing your website traffic - such as when you change your domain name.

Source:Domain News - Tips on Avoiding a Decrease in Traffic When Changing Your Site Domain

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