Free Domain Name Tutorial

Let us finish off this discussion about qualities of a good domain name.

We started off by looking at domain name storming,

Then we went on to talk about keyword research

Today we want to bring together all the six qualities of good domain names by taking a simple tutorial to help you fully understand and comprehend why it’s essential for you to choose a good name.

Of course if you have been following along you will notice that all along I have made the assumption that you already have a product or service in mind that you want to promote online.

So now the question today is:

• Do you register your name as a brand or using rich keywords?

Brand – on our first discussion we talked about the need to go out and talk to your clients or potential clients about the product or service in question. That really has to do with brand research.

Keywords Research – We also had a discussion in which we saw the importance of using quality software’s to peak into and see what potential customers are typing into the search engines as they conduct their daily searches.

Today the dilemma is, so what next? Do you take a brand strategy in registering your domain or do you want to optimize your website name by using keywords in your domain name?

This is a question that has raised an heated debate over time and there is no clear cut answer. My personal opinion is that you should ask yourself:

• For what purpose are you building this website for?

Based on your products or services, do you want repeat visitors to come regularly to your site even several times a day? If your answer is yes then you will be better off with a short memorable brand name.

Or do your products or services require a onetime purchase or within a predefined time set? If you answered yes, then probably a keyword rich domain name will help you drive visitors from the search engines.

You may also want to note that a brand name or a keyword rich domain is not just enough by itself to guarantee you visitors to your site. There are also other factors to consider as you develop and market your website online.

Here is a complete domain name tutorial to wind up our discussion.