How to Select a Domain Name

Selecting the right domain name for your website is the most significant step you can take when starting your own online business. The name will tell people what you have to provide and allow them to decide if they are interested in looking further.

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Free Domain Name Tutorial

Let us finish off this discussion about qualities of a good domain name.

We started off by looking at domain name storming,

Then we went on to talk about keyword research

Today we want to bring together all the six qualities of good domain names by taking a simple tutorial to help you fully understand and comprehend why it’s essential for you to choose a good name.

Of course if you have been following along you will notice that all along I have made the assumption that you already have a product or service in mind that you want to promote online.

So now the question today is:

• Do you register your name as a brand or using rich keywords?

Brand – on our first discussion we talked about the need to go out and talk to your clients or potential clients about the product or service in question. That really has to do with brand research.

Keywords Research – We also had a discussion in which we saw the importance of using quality software’s to peak into and see what potential customers are typing into the search engines as they conduct their daily searches.

Today the dilemma is, so what next? Do you take a brand strategy in registering your domain or do you want to optimize your website name by using keywords in your domain name?

This is a question that has raised an heated debate over time and there is no clear cut answer. My personal opinion is that you should ask yourself:

• For what purpose are you building this website for?

Based on your products or services, do you want repeat visitors to come regularly to your site even several times a day? If your answer is yes then you will be better off with a short memorable brand name.

Or do your products or services require a onetime purchase or within a predefined time set? If you answered yes, then probably a keyword rich domain name will help you drive visitors from the search engines.

You may also want to note that a brand name or a keyword rich domain is not just enough by itself to guarantee you visitors to your site. There are also other factors to consider as you develop and market your website online.

Here is a complete domain name tutorial to wind up our discussion.

Domain Name Storming

Today I’m going to go over again the qualities of a good domain name. I will list 5 qualities but will digress and look really a bit deeper over one of the qualities that I list.

5 Qualities of good domain name.

1. The domain name is descriptive of your service or product.
2. It is much better if the name includes your keywords.
3. Choose a .com domain first then park the other extensions.
4. A short name is better than one that is long and ugly like mine.
5. It is unique and does not infringe on other trade mark names.

Let us now look more closely on the descriptive quality.

To achieve this let us do a small activity – what I’d call "domain name storming"

Grab a pen and piece of paper.

Now, start by writing any word or phrase that you think of that describe your product or business.

• What product or service do you offer?

• Who are your current customers?

• Who is your primary target market?

• How do your clients/customers describe you?

• What feeling does your product/service leave on them?

You might want to talk to your customers, friends, take a survey use your thesaurus to derive more accurate answers or get more ideas as to how others describe your business.

Carry out your "domain name storming" activity and come up with as long a list as you could possibly have. I would point out that at this point try as much as you can to only use human raw intelligent to combine this list. (Use of software and keywords will come later)

On my next post we will look at how to do a keyword research for your product or service. We will then see how you can combine your keywords with your raw research in order to come up with a good domain name.

Till then, have a good day.

What is in a Name

Have you ever really wondered…what is in name?

I know a place called Nyapara Ibere — Don’t even bother searching it on google! — It does not know it exists yet.

In 2007, the most popular baby boy name on baby.com was AIDAN while AVA was the most popular baby girl name.

Now did you know that Aidan, Aiden and Aden are all alternate name for the other? — That they are all spellings of the same name.

Forbes listed Oprah Winfrey on top of the celebrity list.

And on yahoo questions , Shakespeare was voted as the most famous history name.

So really "What’s in a name?" That is the same question that Shakespeare asked in Romeo and Juliet.

As you ponder on that.

Let us relate it to your web site.

Your domain name means quite a lot.

As we very well know, a domain name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.

Now I hope you do know that it’s not mandatory that your site has a name. It is mandatory though to have an IP address. If you want you can direct visitors to your website using an IP address. But that can quickly generate difficulties. Just imagine telling your visitors to visit 64.233.167.99 or maybe 216.109.112.135 (If you are curious just type that and see what pops up)

What is in a name?
(Picture by Colin McMillen on Flickr.com)

In the early days of the Internet, domain names were chosen carefully in order to help people remember the URL or make it easier for someone to type the name.

But that was then, in the present world, With hotspots on a page, great search engines, social networking and other contemporary tools, the qualities of a good domain name that were a must then, really are not as important now.

If you think I’m joking let me ask you. Do you know your best friends number off head? I probably think you don’t! Why because you saved it to your contacts long time ago and all you do is get the name you saved it under and press dial. That is what bookmarking, social sites and RSS are taking us.

But from a marketing perspective, it still helps to have a good name. It’s still beneficial to have a site called ‘CheapTV.com’ if what you are selling is a selection of inexpensive Television sets. Now someone doing the same business as you but using a domain name like ‘InexpensiveElectronicVisualDisplayDevices.com’ may find it hard to promote his business offline.

The name you choose then may have an effect as to how much traffic your site gets especially during it’s initial stages of growth.

From my own experience having a good name can certainly help. If you have a bad name like mine do not give up, with time and with a bit of extra hard work and marketing coupled with good quality information, products or services that people want, word do go around, soon or later.

But really if you are starting out, why work harder if you can be able to secure a good name now?

As a closing thought, Love them or hate them, the Google company chose well. Their choice of name is a perfect response to Shakespeare question above "what is in a name?

Of course, the fact is that there are millions of web sites around the world like mine here that have awkward names. The reality truth is that you don’t necessarily get the name of your first choice but let that not stop you from accomplishing your dreams.
I know soon or later google is going to index Nyapara Ibere, words do get around, do they? —

You can read more on what is in a name? here

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Domain Name Guide

Anybody can register a given domain name for as little as free — costs nothing. A lot of web host companies offer free domains when one sign for one of their hosting package.

Thousands of names are registered each day. A lot of people now days also choose to register their personal names. Country domain names like dot Asia have hit the market in recent days.

Registering and hosting domain names has been around for more than two decades now. It’s no secret that it’s becoming increasingly difficult to secure the first name that comes to one’s thoughts. Three - four word names are hard to come by unless one is willing to shed in some cash.

Before you register just any other name, here is a good domain name guide to help you out.

Domain Name Transfer: 9 Reasons You could be denied.

There are 9 reasons why your domain name transfer could be denied.

Before you initiate a transfer, go through this list and make sure none of the factors mentioned here affects the name in consideration.

1. You can only transfer a domain name that is at least 60 days old with the current registrar.
2. You must unlock your domain name if it’s been locked by your current registrar.
3. You can not transfer a domain name that is already expired.
4. You will not be able to transfer a domain that has been stopped by a court order.
5. If there is proof of fraud, then you can not be able to transfer the name under investigation.
6. If there is an express written objection concerning the transfer of that domain name.
7. You can only be allowed to transfer the name if there are no bill withstanding for that domain.
8. There should be no disputes regarding the owner/administrator of the domain name.
9. There should be no disputes regarding the registrar of the domain name.

Domain name transfer can be an easy and quick task to do if none of these factors comes to play when you are about or in the process of transferring your domain name.

It’s always a wise thing to do a little bit of research before you get entangled in a frustrating process.