What is in a Name

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Have you ever really wondered…what is in name?

I know a place called Nyapara Ibere — Don’t even bother searching it on google! — It does not know it exists yet.

In 2007, the most popular baby boy name on baby.com was AIDAN while AVA was the most popular baby girl name.

Now did you know that Aidan, Aiden and Aden are all alternate name for the other? — That they are all spellings of the same name.

Forbes listed Oprah Winfrey on top of the celebrity list.

And on yahoo questions , Shakespeare was voted as the most famous history name.

So really "What’s in a name?" That is the same question that Shakespeare asked in Romeo and Juliet.

As you ponder on that.

Let us relate it to your web site.

Your domain name means quite a lot.

As we very well know, a domain name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.

Now I hope you do know that it’s not mandatory that your site has a name. It is mandatory though to have an IP address. If you want you can direct visitors to your website using an IP address. But that can quickly generate difficulties. Just imagine telling your visitors to visit 64.233.167.99 or maybe 216.109.112.135 (If you are curious just type that and see what pops up)

What is in a name?
(Picture by Colin McMillen on Flickr.com)

In the early days of the Internet, domain names were chosen carefully in order to help people remember the URL or make it easier for someone to type the name.

But that was then, in the present world, With hotspots on a page, great search engines, social networking and other contemporary tools, the qualities of a good domain name that were a must then, really are not as important now.

If you think I’m joking let me ask you. Do you know your best friends number off head? I probably think you don’t! Why because you saved it to your contacts long time ago and all you do is get the name you saved it under and press dial. That is what bookmarking, social sites and RSS are taking us.

But from a marketing perspective, it still helps to have a good name. It’s still beneficial to have a site called ‘CheapTV.com’ if what you are selling is a selection of inexpensive Television sets. Now someone doing the same business as you but using a domain name like ‘InexpensiveElectronicVisualDisplayDevices.com’ may find it hard to promote his business offline.

The name you choose then may have an effect as to how much traffic your site gets especially during it’s initial stages of growth.

From my own experience having a good name can certainly help. If you have a bad name like mine do not give up, with time and with a bit of extra hard work and marketing coupled with good quality information, products or services that people want, word do go around, soon or later.

But really if you are starting out, why work harder if you can be able to secure a good name now?

As a closing thought, Love them or hate them, the Google company chose well. Their choice of name is a perfect response to Shakespeare question above "what is in a name?

Of course, the fact is that there are millions of web sites around the world like mine here that have awkward names. The reality truth is that you don’t necessarily get the name of your first choice but let that not stop you from accomplishing your dreams.
I know soon or later google is going to index Nyapara Ibere, words do get around, do they? —

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